How to improve design cinematography: Keep principles of design working throughout shots that are moving; Lots and lots of principles of design. White balance done correctly
Ideas to improve technical aspects: Review, review, review! Make sure all audio levels are correct while shooting and during post, shots aren't awkwardly placed and/or paced, etc. etc.
Improve the performance of the action on camera: Take the shot multiple times from different angles and always have multiple shots to choose from so you can pick the best, rehearse a lot.
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